Forest being cut down, renewable resources

People are increasingly conscious of their energy use and consumption.  We are conscious of the need to reduce  energy, to conserve and use it  more effectively and efficiently.

A busy, bustling crosswalk in New York

Starting with intent

There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.

Hands typing on a keyboard

5 stages of data analytics

Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards. 

Bustling crosswalk in Tokyo

Decision-making traps using data

The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process…

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