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Decision-making traps using data

The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process…

Cityscape with words dotCOMM awards overlayed

We are delighted to announce our latest win for tonicdigital.com.au, taking home the Platinum award in the dotCOMM Awards, under the category of “Marketing, PR, Advertising, Digital Agency Website”.

The impact of voice search on SEO

The use of voice search is past the early adopter phase and is growing faster than we can imagine. In fact, according to forecasts 50% of all searches will use voice by 2020.

Hands holding a small plant

One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for…

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