TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Virtue Signalling
Thursday, 26 August 2021
Virtue signalling, a term coined in 2015 has been defined as an attempt to show other people you are a good person by expressing opinions that are acceptable to them, especially on social media.
- Published in Psychology
For Profit and Not-for-Profit Nexus – Models of Connection
Monday, 16 August 2021
In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated. For-profits existed to provide profit to shareholders or in the absence of…
- Published in Not-For-Profit
Space, Silence and Creativity
Tuesday, 10 August 2021
Music is built on the harmonies of notes. A statement which, while correct at one level is only half correct because music is also built on the spaces and rests between notes. It is the balance of both silence…
- Published in Psychology, Wellbeing
Nudge Theory
Monday, 02 August 2021
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
