TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Nudge Theory
Monday, 02 August 2021
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Tuesday, 27 July 2021
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play…
Customer Life-Time Value
Thursday, 22 July 2021
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the…
The Chronic Complaining Colleague
Tuesday, 13 July 2021
We all have off days. Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation. Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into…
