TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
The Creeping of AI
Wednesday, 08 December 2021
The world of AI is here and impacting our lives and influencing decisions in ways we do not consider. The only attention we give to AI is when there is an exciting breakthrough that makes the news or we see a film…
Maintaining your Desirability to your Clients
Wednesday, 01 December 2021
In a recent article we raised the importance of your brand’s point of difference. This is important because your difference makes your brand unique and provides you with a competitive advantage over other…
- Published in marketing
Game Theory
Monday, 22 November 2021
Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or…
- Published in ethics, marketing, Psychology, Workplace
The Doors of Perception
Wednesday, 17 November 2021
The term “Doors of Perception” came from the book written by Aldous Huxley on his psychedelic experiences and was the influence for Jim Morrison to name his band “The Doors”.
- Published in marketing, Psychology, Wellbeing
