Creating Client Memories in 2022

Now is the time for businesses and brands to think and plan the memories we want to create for clients in 2022.  Yes, 2021 has just finished and it is tempting to look back with nostalgia on the memories we have…

Value Creation via NFTs

1, we wrote about the increasing awareness of NFT technology after Mike Winkelmann sold an NFT for artwork at an eye-watering $69 million. Since then, the use of NFTs has been expanding from the art world…

The Creeping of AI

The world of AI is here and impacting our lives and influencing decisions in ways we do not consider.  The only attention we give to AI is when there is an exciting breakthrough that makes the news or we see a film…

In a recent article we raised the importance of your brand’s point of difference.  This is important because your difference makes your brand unique and provides you with a competitive advantage over other…

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