TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Neuroscience of Social Media
Wednesday, 27 April 2022
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask…
- Published in Data, marketing, Psychology
Queen Anne Fronts
Tuesday, 12 April 2022
The quote: Queen Anne fronts, Mary Anne behinds” was once applied to housing estates. Likewise, many businesses build massive facades to attract new clients.
- Published in marketing, Psychology
Outsourcing Our Thinking
Wednesday, 06 April 2022
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more…
- Published in Data, ethics, Psychology
Not-for-profit labels vs community benefit
Wednesday, 30 March 2022
Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.
- Published in ethics, Not-For-Profit
