TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
TONIC DIGITAL
INSIGHTS
LESSONS LEARNED, ADVICE, BEST THINKING
Not-for-profit labels vs community benefit
Wednesday, 30 March 2022
Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.
- Published in ethics, Not-For-Profit
The Power of your story
Wednesday, 23 March 2022
We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.
- Published in marketing, Not-For-Profit
The Customer and the Avatar
Friday, 18 March 2022
How up to date is your customer avatar or your ideal customer profile? It is easy in this period post-COVID when we are concentrating on rebuilding as B2B and B2C businesses to go with what we used in the past.
- Published in marketing, Psychology
The Ethics of Nudging
Thursday, 03 March 2022
Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?
- Published in ethics, marketing, Psychology
