Self-Sovereign Identity
Given the potential economic advantage of digital identities and the need to protect them against identity theft, how can digital identities be managed?
Influencers and Curators
Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.
SEO 23-24
The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.
Navigating Disinformation
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
- Published in ethics, marketing, Psychology
AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
BING & ChatGPT
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
Reducing Friction
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
- Published in Psychology, Wellbeing, Workplace
Managing Change
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.
- Published in Psychology
NFP Re-imagining
While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.
- Published in marketing, Not-For-Profit
Re-imagining
It may be that in years to come; COVID will be recognised as the primary catalyst for changing how we work in the 21st century.
- Published in marketing
