Brand Storytelling
How do we craft the story of our brand in such a way it resonates with and connects with people?
Profit for Purpose
Many not-for-profits are struggling to survive in an environment that is rapidly changing.
Self-Sovereign Identity
Given the potential economic advantage of digital identities and the need to protect them against identity theft, how can digital identities be managed?
Influencers and Curators
Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.
SEO 23-24
The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.
Navigating Disinformation
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
- Published in ethics, marketing, Psychology
AI & Authenticity
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
BING & ChatGPT
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
Reducing Friction
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
- Published in Psychology, Wellbeing, Workplace
Managing Change
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.
- Published in Psychology
