Reducing Friction
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
- Published in Psychology, Wellbeing, Workplace
Managing Change
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.
- Published in Psychology
NFP Re-imagining
While not-for-profit organisations have a service priority rather than a profit or money-making goal, they are still faced with the necessity of reimagining work post-COVID.
- Published in marketing, Not-For-Profit
Re-imagining
It may be that in years to come; COVID will be recognised as the primary catalyst for changing how we work in the 21st century.
- Published in marketing
Managing FOFO in Business
Fear of finding out was initially used in the medical world to describe the psychological barrier that stops many people from seeking medical treatment for health concerns.
ChatGPT in Business
In the last article, we discussed ChatGPT, what makes it different, and some ethical concerns around its use. In this article, we consider the use of ChatGPT in business.
ChatGPT
ChatGPT, launched in 2022 by OpenAI, has created discussion, debate and interest like many previous technological advances.
Attention Span
According to a study by Microsoft, people have an attention space of eight seconds which is a decrease from twelve seconds in 2000 and a second less than a goldfish, which has an attention span of nine seconds.
- Published in marketing, Psychology, Wellbeing
2023 Influencers
Not only will 2023 see a rise in the importance of micro or nano influencers, but the ability of influencers to reach diverse groups will also become increasingly important.
- Published in Design, marketing, Psychology, Wellbeing
Content & Space
Last week we wrote about the importance, as 2022 draws to a close, of thinking about our content marketing strategy for 2023.
- Published in Design, marketing, Psychology, Wellbeing
