We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.