Customers have a high expectation of personalisation when it comes to marketing. The challenge is that they must provide personal data to receive the personalised marketing they expect.
The ability of a business to retain customers, rather than always trying to acquire new ones, can be the difference between the company surviving or going to the wall.
In a recent article, the ABC discussed how fast fashion uses psychology to encourage impulse buying among shoppers. This raises the ethical question of when is the use of psychology to ensure the profitability…
Many companies are feeling the impact of rising interest rates. They are taking steps to protect the business given the uncertainty around whether the economy will go into recession.