Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.
For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.
We need to understand how friction towards our ideas and innovations can result in drag that ultimately means staff, customers, and clients ignore the great ideas we believe will benefit them.
Faced with the constancy of change, we must find ways to build and enhance trust between each other, not just co-workers but also between management and staff.