Are curators taking over from influencers as the next thing in social media and branding? Brands will continue to use Influencers, however, curators are having their impact.
We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.
Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.