SEO 23-24

The SEO landscape is ever-evolving due to the ongoing changes by Google, the impact of AI and the increasing use of voice searching technology.

Navigating Disinformation

We all have a responsibility to do what we can to mitigate the impact of fake news, particularly given the harm it can do to individuals, communities, and ultimately to governments.

AI & Authenticity

Brand authenticity is essential if organisations are to build a strong, loyal base of clients and succeed in today’s business world.

BING & ChatGPT

For organisations, by taking advantage of BING’s lower competition and ChatGPT’s natural language capabilities, there is the potential to drive more traffic and improve the customer search experience.

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