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Author: Tonic Digital

Greenwashing – is it bad for business?

Wednesday, 01 January 2025 by Tonic Digital

Greenwashing gives the false impression that the brand is ethical in ensuring its environmentally sustainable practices.

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  • Published in Data, marketing, SEO
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Building NGOs AI Confidence 

Wednesday, 18 December 2024 by Tonic Digital

Many non-profit organisations lack a clear strategy and basic policies and procedures on artificial intelligence (AI) for several reasons.

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  • Published in Data, marketing, SEO
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Live Shopping Impact on E-Commerce 

Tuesday, 03 December 2024 by Tonic Digital

Is live shopping an opportunity for innovative businesses to engage with customers and make a profit, or is it a new threat to offline markets that will negatively impact economies?

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  • Published in Data, marketing, SEO
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Humanising Brands in an AI-Driven World

Tuesday, 19 November 2024 by Tonic Digital

When was the last time you set aside time to reflect on the personality of your organisation’s brand?

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  • Published in Data, marketing, SEO
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ESOV

Wednesday, 06 November 2024 by Tonic Digital

As a business owner, how confident are you that your presence on social media brings you the returns essential for your business’s sustainability?

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  • Published in Data, marketing, SEO
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 Balancing Free Speech and Responsibility

Thursday, 24 October 2024 by Tonic Digital

The recent decision by the US Court of Appeals for the Third Circuit in Anderson v TikTok Inc., which held TikTok responsible for its algorithmic recommendations, could reshape the landscape for social media platforms because it departs from the broad immunity provided by Section 230.

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  • Published in Data, marketing, SEO
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Media Release | Arctic Basecamp Amplifies Its Global Voice with Tonic Digital

Friday, 11 October 2024 by Tonic Digital

For over a decade, scientists at Arctic Basecamp have been communicating and sharing crucial, actionable information about the poles and their critical relationship to climate change worldwide.

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  • Published in Data, marketing, SEO
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Misinformation and Moral Panic

Friday, 11 October 2024 by Tonic Digital

While it seems the amount of misinformation circulating within society is greater than previously, has it increased, or is it simply a consequence of the heightened fear caused by the moral panic?

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  • Published in Data, marketing, SEO
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Google’s Balancing Act

Friday, 04 October 2024 by Tonic Digital

In a significant announcement on July 22, Google has officially changed its earlier decision and advised it will now retain third-party cookies.

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  • Published in Data, marketing, SEO
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Is Digital Marketing Hindering or Galvanising Your NGO?

Friday, 27 September 2024 by Tonic Digital

While large not-for-profit organisations recognise the importance of having a clear digital marketing strategy that is implemented and reviewed regularly, many small to medium-sized not-for-profit organisations still struggle to develop such a strategy.

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  • Published in Data, marketing, SEO
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