"Strategy that drives results, with a focus on the bottom line."
NA JIA, CEO AT REMARK INTERNATIONAL
PROJECT
OVERVIEW
EZTakaful is the first Sharia approved digital direct-to-consumer Insurance brand in Malaysia. Tonic Digital was engaged to develop an online customer acquisition strategy for EZTakaful. Our team was engaged to develop a customer acquisition strategy that would generate consistent insurance applications month-on-month for EZTakaful's multiple products.
PROJECT
OVERVIEW
EZTakaful is the first Sharia approved digital direct-to-consumer Insurance brand in Malaysia. Tonic Digital was engaged to develop an online customer acquisition strategy for EZTakaful. Our team was engaged to develop a customer acquisition strategy that would generate consistent insurance applications month-on-month for EZTakaful's multiple products.
DELIVERABLES
After a thorough planning process with the client and their multiple teams, an integrated campaign between above the line and digital was launched across Malaysia, resulting in a high volume of sales enquiries and product awareness in a short time period.
Channels included:
Search engine optimisation
Google Ads, YouTube Ads, Display & Remarketing
Email marketing
Social media and content strategy
Mobile app launch & onboarding strategy
RESULTS
EZTakaful achieved an increase in applications month-on-month for a 12 month period, delivering a 400% improvement in applications from initial engagement.
As of 2015, EZTakaful had sold over 4,000 policies and has an in-force value of MYR3 million.
EZTakaful increased insurance applications by 400% in 60 days.
DELIVERABLES
After a thorough planning process with the client and their multiple teams, an integrated campaign between above the line and digital was launched across Malaysia, resulting in a high volume of sales enquiries and product awareness in a short time period.
Channels included:
Search engine optimisation
Google Ads, YouTube Ads, Display & Remarketing
Email marketing
Social media and content strategy
Mobile app launch & onboarding strategy
EZTakaful increased insurance applications by 400% in 60 days.
RESULTS
EZTakaful achieved an increase in applications month-on-month for a 12 month period, delivering a 400% improvement in applications from initial engagement.
As of 2015, EZTakaful had sold over 4,000 policies and has an in-force value of MYR3 million.
